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Bringing a new puppy into your home is a big decision, and it all starts with finding the right breeder. A reputable breeder isn’t just someone who sells dogs—they’re someone who is deeply committed to the well-being, health, and temperament of the breed they work with. Unfortunately, not all breeders meet these standards, and distinguishing the good from the bad can be tricky. This guide will help you understand what to look for in a reputable dog breeder and why these qualities matter. We’ll also talk about how a company like PuppySpot can help make it easier to find one.

FYI, this post was written in partnership with PuppySpot. However, the tips below apply to all breeders. If you choose to go with PuppySpot, use coupon code PUPPY300 at checkout to save $300!
Why Choosing the Right Breeder Matters
The breeder you choose has a significant impact on your future dog’s health, behavior, and overall happiness. A responsible breeder works tirelessly to ensure their puppies are as healthy and well-adjusted as possible before going to their forever homes. They do this through ethical breeding practices, genetic testing, proper socialization, and ongoing education about their breed.
On the flip side, irresponsible breeders—or puppy mills—prioritize profit over the well-being of their animals. Dogs from such sources are often poorly bred, sick, and undersocialized, which can lead to significant emotional and financial strain for new owners.
Key Qualities of a Reputable Breeder
1. Prioritizes the Health of Their Dogs
- Health Screenings: A reputable breeder performs genetic testing to rule out common breed-specific health issues. For example, if you’re getting a German Shepherd, the breeder should test for hip dysplasia.
- Vet Records: Puppies should come with a clean bill of health, including up-to-date vaccinations and deworming. Breeders should also have health records for the puppy’s parents.
- Lifetime Support: Ethical breeders offer a lifetime return policy. If something happens and you can’t keep your dog, they’ll take the dog back rather than let it end up in a shelter.
FYI, PuppySpot prioritizes the health of their dogs by partnering with trusted breeders who adhere to strict health and welfare standards. Each puppy undergoes a comprehensive nose-to-tail health check before joining their new family, ensuring a happy and healthy start to life.

2. Has Deep Knowledge of the Breed
- Reputable breeders are passionate about their chosen breed and are happy to share their expertise with you. They should provide detailed information about the breed’s temperament, exercise needs, grooming requirements, and potential health issues.
- They’ll ask you questions, too. A good breeder wants to ensure their puppies are going to suitable homes and will quiz you about your experience with dogs, your lifestyle, and your expectations.
3. Maintains High Standards of Care
- Puppies and their parents should be kept in a clean, safe, and stimulating environment. Ask to visit the breeder’s facility to see where the dogs are raised.
- Dogs should have plenty of space to move, access to fresh water, and appropriate shelter. They should also appear healthy, active, and well-fed.
- Puppies should be raised indoors and exposed to different people, sights, sounds, and surfaces to encourage proper socialization.

4. Breeds for Temperament, Not Just Looks
- While show-quality features are important for some breeders, temperament is even more critical. Reputable breeders aim to produce dogs with stable, predictable temperaments that are well-suited to family life or specific work purposes.
- Ask about the temperaments of the puppy’s parents and how the breeder selects for behavioral traits.
5. Has a Transparent Adoption Process
- A responsible breeder will have an application process to ensure their puppies are matched with the right families. This may include a questionnaire, references, or even a home visit.
- They’ll provide a thorough contract outlining your responsibilities as a dog owner and their ongoing support.
PuppySpot ensures a transparent adoption process by providing detailed information about each puppy’s health, pedigree, and breeder credentials. They guide families every step of the way, offering full support from the initial inquiry to the moment the puppy arrives home.
6. Only Breeds One or Two Breeds
- Ethical breeders usually specialize in one breed or, at most, two closely related breeds. This allows them to focus on understanding the intricacies of their chosen breed(s).
- Be cautious of breeders who advertise multiple breeds or have puppies available year-round—they may be running a puppy mill.
7. Doesn’t Cut Corners for Convenience
- A reputable breeder will never send a puppy home before 8–12 weeks of age. Early separation from the mother can lead to behavioral and health problems.
- They also won’t ship puppies to you without meeting you in person. Responsible breeders want to ensure their dogs are going to the best possible homes.
Red Flags to Avoid
Along with what to look for, here are some things to avoid.
1. No Health Testing
If the breeder cannot provide proof of health screenings or genetic testing for the parents, walk away. Skipping these tests often leads to health problems down the line. Again, PuppySpot requires a head-to-toe checkup on ALL puppies before they’re sent to their new home.
2. Puppies Always Available
Reputable breeders have limited litters per year to ensure each puppy gets adequate attention and care. If the breeder always has puppies available—or can “get you one right away”—that’s a warning sign.
3. No Questions for You
A responsible breeder wants to ensure their puppies are going to loving, capable homes. If they don’t ask you anything about your experience, lifestyle, or expectations, they’re likely more interested in your money than the welfare of their dogs.
Questions to Ask a Breeder
To ensure you’re working with a reputable breeder, don’t hesitate to ask lots of questions. Here are some examples:
- Can I see the puppy’s parents?
- What health tests have been done on the parents?
- How do you socialize the puppies?
- What is included in the purchase price (vaccinations, microchip, etc.)?
- Do you offer a health guarantee? If so, for how long?
- What support do you offer after I take the puppy home?
- Can you provide references from previous buyers?
The breeder’s willingness to answer these questions thoroughly and confidently is a good indicator of their reliability.
Conclusion: A Puppy Is Worth the Wait
Finding a reputable dog breeder may take time, but the effort is worth it. A responsible breeder ensures you’re getting a healthy, well-socialized puppy with the best chance of becoming a beloved member of your family. By doing your research, asking the right questions, and looking for the qualities outlined above, you’ll set yourself—and your new furry friend—up for success.
Remember, a puppy is a lifetime commitment. Choosing the right breeder not only gives you peace of mind but also supports ethical practices that prioritize the welfare of dogs everywhere. Take your time, trust your instincts, and don’t settle for anything less than the best for your new best friend.
Author
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Hi there! I'm Nicole, the editor-in-chief and one of the writers here at DogVills. I've been a dog owner for most of my adult life and a dog lover for much longer than that. I grew up with a wonderful German Shepherd named Jake, who I loved SO much that I named my son after him. When I'm not writing for DogVills or my own site, Pretty Opinionated, I love spending time with my teenager (when he actually lets me) and my Pharaoh Hound, Freya. I'm also an avid reader AND a total TV fanatic.
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