Primal Dog Food Review: Everything You Need to Know Before Buying

# DOGVILLS

By:

Nicole
Picture of Nicole

Nicole

Writer

Hi there! I’m Nicole, the editor-in-chief and one of the writers here at DogVills. I’ve been a dog owner for most of my adult life and a dog lover for much longer than that. I grew up with a wonderful German Shepherd named Jake, who I loved SO much that I named my son after him. When I’m not writing for DogVills or my own site, Pretty Opinionated, I love spending time with my teenager (when he actually lets me) and my Pharaoh Hound, Freya. I’m also an avid reader AND a total TV fanatic.

Fact checked by: Nicole Etolen

Updated On:

Primal Dog Food Review 2025: Everything You Need to Know Before Buying

DogVills is your trusted resource for all things related to responsible dog ownership. With a clear mission to enrich the lives of both dogs and their owners, we combine passion and expertise to provide valuable insights, tips, and advice for a happier, healthier bond with your furry friend.

Table of Contents

Choosing the right dog food can feel overwhelming, especially when you want to ensure your pup is getting high-quality nutrition without unnecessary fillers or additives. Ollie’s Fresh Chicken Dog Food with Carrots is crafted with human-grade ingredients and designed to support digestion, energy, and overall wellness—making it a strong contender for dogs with sensitive stomachs or picky appetites.

In this review, we’ll break down the ingredients, nutritional profile, and benefits to help you decide if this fresh food option is the right fit for your dog.

DogVills Icon - Diet Feeding
PRIMAL KIBBLE IN THE RAW

TL;DR: Quick Summary

Feature Details
Type Freeze-dried raw kibble with whole-food ingredients
Best For Pet parents wanting raw nutrition in a convenient kibble form; dogs with food sensitivities
Rating ⭐️⭐️⭐️⭐️⭐️ (Excellent – 92/100)
Top Benefit Highly digestible with freeze-dried raw for better taste and nutrition
Main Concern Higher cost than traditional kibble; not as fresh as full raw diets
Calorie Content ~3,600–3,800 kcal ME/kg (varies by recipe)
Life Stage All Life Stages (including large breed puppies)
Formulated To Meet AAFCO Nutritional Guidelines for Dogs
Made In USA, with responsibly sourced proteins
Primal Kibble in the Raw

Crafted entirely from freeze-dried bites, this scoop-and-serve recipe delivers whole food nutrition without synthetic vitamins or minerals. Made with grass-fed beef and minimally processed to preserve vital nutrients, it’s backed by peer-reviewed research showing improved digestibility and gut health compared to high-heat cooked foods.

We earn a commission if you make a purchase, at no additional cost to you.
DogVills Icon - Quick Facts
PRIMAL KIBBLE IN THE RAW

Key Features

Raw kibble: combines the convenience of kibble with the nutrition of freeze-dried raw.
Real meat first: high-quality animal protein from responsibly sourced chicken, beef, or other proteins.
Organic fruits & veggies: like pumpkin, kale, blueberries, and cranberries for antioxidants and fiber.
Grain-free formulas: no corn, wheat, soy, legumes, or lentils—ideal for sensitive stomachs.
Added probiotics & omegas: support healthy digestion, skin, and coat.
No artificial additives: no synthetic vitamins, preservatives, or by-products.
Meets AAFCO standards: complete and balanced for all life stages, including large breed puppies.
Made in the USA: crafted in Primal’s quality-controlled facilities.
DogVills Icon - Quick Facts
PRIMAL KIBBLE IN THE RAW

Ingredient Quality Scorecard

This ingredient scorecard breaks down each component in the recipe so you can see exactly what your pup is eating — and how safe and nutritious each ingredient really is. I used the Chicken Recipe as our example since that’s the one I tried . Actual ingredients vary slightly depending on which recipe you choose. 

Ingredient Risk Level Notes
Chicken (with ground bone) ✅ Low Risk High-quality protein; ground bone adds natural calcium and phosphorus.
Sorghum 🟡 Moderate A gluten-free ancient grain; provides fiber and slow-digesting carbs but less nutrient-dense than meat.
Chicken Liver ✅ Low Risk Nutrient-rich organ meat loaded with iron, Vitamin A, and B vitamins.
Organic Carrot ✅ Low Risk Natural source of beta-carotene, fiber, and antioxidants.
Egg ✅ Low Risk Highly digestible protein with essential amino acids.
Organic Sweet Potato ✅ Low Risk Complex carbohydrate rich in fiber, Vitamin A, and antioxidants.
Salmon Oil ✅ Low Risk Excellent source of Omega-3s for skin, coat, and joint health.
Organic Kale ✅ Low Risk Leafy green superfood with Vitamin K, Vitamin C, and antioxidants.
Chicken Fat ✅ Low Risk Natural fat source; provides energy and palatability.
Organic Apple ✅ Low Risk Adds natural sweetness, fiber, and Vitamin C.
Dried Yeast 🟡 Moderate Good source of B vitamins; a potential allergen for sensitive dogs.
Montmorillonite Clay 🟡 Moderate Used as a natural binder and source of trace minerals; safe in controlled amounts.
Miscanthus Grass 🟡 Moderate High-fiber ingredient; mainly used as a stool-firming aid.
Organic Coconut ✅ Low Risk Provides healthy fats (MCTs) for energy and skin/coat support.
Cod Liver Oil ✅ Low Risk Rich in Omega-3s and Vitamin D; supports joint, skin, and immune health.
Vitamin E Supplement ✅ Low Risk Essential antioxidant; protects cells and supports skin health.
Vegetable Oil 🟡 Moderate Adds fat for energy; quality can vary depending on source.
Organic Ground Alfalfa ✅ Low Risk Rich in phytonutrients and fiber; supports digestion and overall health.
Inulin ✅ Low Risk Prebiotic fiber that promotes healthy gut bacteria.
Dried Organic Kelp ✅ Low Risk Natural iodine source; supports thyroid and metabolism.
Probiotic Fermentation Products ✅ Low Risk Includes Lactobacillus & Bifidobacterium strains; support gut and immune health.
Mixed Tocopherols ✅ Low Risk Natural preservative derived from Vitamin E.
Taurine ✅ Low Risk Essential amino acid for heart and eye health in dogs.
Green Tea Extract 🟡 Moderate Provides antioxidants; must be used in safe, small quantities for pets.
Rosemary Extract ✅ Low Risk Natural preservative with antioxidant properties.

🟡 Note: Some ingredients (like sorghum, dried yeast, and green tea extract) are safe in moderation but can be controversial for sensitive dogs. Primal balances these with high meat content and natural supplements.

DogVills Icon - Families
PRIMAL KIBBLE IN THE RAW

Nutrient Breakdown (Dry Matter Basis)

Understanding your dog’s food starts with knowing what’s inside — and how those nutrients stack up. This breakdown highlights the key nutritional values in Ollie’s recipe, including protein, fat, fiber, and carbs.

We’ve also included dry matter basis numbers to help you compare fresh food to kibble more accurately. Why? Because fresh food contains a lot of moisture, which can make it look like it has less nutrition on paper. By removing the water from the equation, the dry matter basis gives you a clearer, apples-to-apples comparison across all food types.

Again, this is based on the Chicken Recipe. 

Nutrient Guaranteed Analysis Dry Matter Basis Interpretation
Protein min 27% ~29.3% ✅ High for kibble; supports lean muscle and active dogs.
Fat min 23% ~25.0% ⚠️ Very energy-dense; great for performance dogs—watch portions for weight control.
Fiber max 3% ~3.3% ✅ Moderate; supports digestion without excessive bulk.
Moisture max 8% 💧 Standard for kibble; consider adding water or toppers for hydration.
Carbohydrates ~33.7% (est.) 🟡 Moderate for a grain-inclusive/raw-coated kibble; estimate assumes ~8% ash.

💡 Note: Dry matter values are calculated using 8% moisture (DMB = nutrient ÷ 92% × 100). Carbs are estimated by difference and assume ~8% ash; plug in the exact ash to refine.

Fat-to-Protein Ratio: ~85% (23% ÷ 27% as-fed; same on DMB)
Caloric Density: varies by recipe; typically high due to fat content.

DogVills Icon - Families
PRIMAL KIBBLE IN THE RAW

Real-World Review: Freya’s Take on Primal Kibble in the Raw

Primal Dog Food Review

So, let’s get into the good stuff—how this food actually works in real life. Because ingredient lists and guaranteed analysis numbers are nice, but what matters is whether your dog will eat it and how it fits into your routine.

Freya, my Pharaoh Hound, is a certified food critic (or at least she thinks she is). She can be picky about kibble, but she’s been a big fan of Primal Kibble in the Raw. We didn’t fully switch her over—her main diet is still what’s been working for her sensitive stomach—but I’ve been using this as a food topper and, honestly, as the world’s easiest training treat hack.

It works beautifully for:

  • Training games — little crunchy bites that don’t crumble everywhere.

  • Snuffle mats — toss a handful in, and she’ll happily work for every last piece.

  • Quick rewards — “Yay, you went potty outside!” (Yes, she’s 9 years old and still demands recognition for this. Don’t judge. She’s spoiled, and she knows it.)

I love that it pulls double duty. Instead of having to buy separate training treats, toppers, and a bag of “high-value” goodies, I can just scoop from the same bag of Primal. It feels less like I’m “cheating” her diet because it’s still balanced dog food, not just filler snacks.

Another bonus? The kibble pieces aren’t huge boulders like some brands, so they’re easy to portion out. I don’t have to break them into smaller pieces, which is a win for both training sessions and my sanity.

Primal Dog Food Review

And let’s talk about the smell factor—it smells like real food, not “mystery kibble dust.” Freya gets excited as soon as she hears me open the bag, which honestly says more than any marketing slogan ever could.

Bottom line: Primal Kibble in the Raw has earned a permanent spot in our house—not as her full-time meal, but as our go-to topper, training treat, and “good dog, you exist” reward.

Beyond the Kibble: Other Primal Goodies We Tried

Primal isn’t just about kibble. They’ve got a whole lineup of extras that can either stand on their own or work as boosters to your dog’s main meals. Since I’m always on the hunt for things to keep Freya both happy and healthy (and let’s be honest, spoiled), we tested out a couple of their other products alongside the Kibble in the Raw.

Primal Freeze-Dried Raw Dog Treats 

We tried the Peeling Fantastic variety.  These are basically little bite-sized gems made with pork, banana, and peanut butter. Freya went nuts for them. They’re lightweight but packed with flavor, so they work as a quick training treat without crumbling into dust in my pocket. Bonus: the ingredient list is short and clean, which always makes me feel good about handing over “just one more” when those big hound eyes stare me down.

Primal Dehydrated Goat Milk

This one was new territory for us. I’ve read so many good things about goat’s milk as a natural probiotic boost, so I figured why not let Freya give it a try? She absolutely loved the taste—it turned her bowl into a “don’t even think about touching this” kind of moment. The first time, it did make her a little runny. Not full-on tummy trouble, just looser than her normal Pharaoh Hound poops. Honestly, that’s pretty common when you introduce goat’s milk for the first time, especially if your dog has never had it before. After a few servings, her system adjusted just fine, and now it’s a nice way to mix things up.

Dehydrated Goat Milk for Dogs and Cats

A natural, probiotic-rich topper that supports digestion, hydration, and immune health. Just mix with water for a creamy boost your pet will love.

We earn a commission if you make a purchase, at no additional cost to you.

Final Thoughts: Is Primal Worth It?

After testing Primal’s Kibble in the Raw along with a few of their extras, I can honestly say this brand impressed both me and Freya. The kibble strikes a great balance between raw nutrition and everyday convenience—it’s easy to scoop, works beautifully as a topper or training treat, and actually gets my picky hound excited at mealtime.

The extras, like their Freeze-Dried Peelin’ Fantastic treats and Dehydrated Goat Milk, round things out nicely. The treats are a total hit (and pocket-friendly for training sessions), while the goat’s milk added a fun new twist to Freya’s routine. Sure, it made her a little loose the first time, but that’s to be expected when introducing something new. After that, no issues at all—just one happy dog.

Is Primal the cheapest option out there? Nope. But with pet food, you really do get what you pay for, and I’d rather spend a little more on something that’s high-quality, versatile, and backed by a company that clearly cares about nutrition.

Bottom line: If you’re looking for a way to add raw benefits to your dog’s diet without committing to a full raw feeding routine, Primal is a fantastic middle ground. Freya gives it two paws up (and would probably give it four if she didn’t need them for balance).

Primal Kibble in the Raw

Crafted entirely from freeze-dried bites, this scoop-and-serve recipe delivers whole food nutrition without synthetic vitamins or minerals. Made with grass-fed beef and minimally processed to preserve vital nutrients, it’s backed by peer-reviewed research showing improved digestibility and gut health compared to high-heat cooked foods.

We earn a commission if you make a purchase, at no additional cost to you.

Author

  • Hi there! I'm Nicole, the editor-in-chief and one of the writers here at DogVills. I've been a dog owner for most of my adult life and a dog lover for much longer than that. I grew up with a wonderful German Shepherd named Jake, who I loved SO much that I named my son after him. When I'm not writing for DogVills or my own site, Pretty Opinionated, I love spending time with my teenager (when he actually lets me) and my Pharaoh Hound, Freya. I'm also an avid reader AND a total TV fanatic.

    View all posts

Author

Picture of Nicole

Nicole

Writer

Hi there! I’m Nicole, the editor-in-chief and one of the writers here at DogVills. I’ve been a dog owner for most of my adult life and a dog lover for much longer than that. I grew up with a wonderful German Shepherd named Jake, who I loved SO much that I named my son after him. When I’m not writing for DogVills or my own site, Pretty Opinionated, I love spending time with my teenager (when he actually lets me) and my Pharaoh Hound, Freya. I’m also an avid reader AND a total TV fanatic.
Spread the love

You may also like.