Walking through the aisles at SuperZoo 2025 felt like being a kid in a candy store—except it was all for dogs. Everywhere I looked, brands were showcasing exciting new foods, supplements, and lifestyle products designed to make our pups’ lives healthier, happier, and more fun. The energy was incredible—vendors handing out samples, dogs wagging their tails during demos, and pet parents like me wishing we had endless room in the pantry for all these new goodies.
Best in Dog Food, Wellness & More
Here are the standout dog products from SuperZoo 2025. There were A LOT of really cool new goodies for dogs, but I decided to stick with the hottest offerings in food and wellness. Otherwise, this post would get out of hand really fast!
1. Native Pet Gutwell™ Line
Gut health was a huge theme this year, and Native Pet’s Gutwell™ line really stood out. These powders mix easily into meals and support digestion, immunity, and overall wellness. Pet parents loved that it’s made with clean, simple ingredients—no fillers, no junk, just real nutrition. For dogs prone to tummy troubles or anyone looking to support long-term health, this line feels like an easy everyday solution.
2. Raised Right Air Dried Dog Food
Raised Right has always been known for its transparency and human-grade meals, and their new air-dried recipes got a lot of attention at SuperZoo. Air drying locks in nutrients without the need for heavy processing, making it an excellent option for pups with sensitive tummies. Each bag comes with limited, whole-food ingredients you can actually recognize—something dog parents appreciate in an age of hidden fillers. It’s lightweight, easy to store, and especially handy for travel while still being as close to homemade as it gets.
3. ChefPaw Home Dog Food Maker
For pet parents who love the idea of making homemade meals but dread the daily prep, ChefPaw is a dream come true. This countertop appliance lets you whip up fresh, vet-approved recipes right in your kitchen. It walks you through each step via an app, ensuring every meal is nutritionally balanced. Imagine cooking once a week, portioning meals, and knowing your dog’s food is made with whole, real ingredients—no guessing, no stress. It’s DIY dog food made effortless.
4. Redbarn Powerfood FUSION
Redbarn Powerfood FUSION is a brilliant blend of crunchy kibble and freeze-dried raw pieces. It gives dogs the best of both worlds: the satisfaction of kibble plus the nutrient-dense benefits of raw. The freeze-dried bits are packed with protein and flavor, making even picky eaters excited at mealtime. Parents at the booth loved how simple it was—no need to buy separate toppers or raw mixers. It’s an all-in-one solution for pet owners who want to boost their dog’s nutrition without complicating their routine.
5. FreshRaw™ Meals by Instinct
If you’ve ever wanted to try raw but worried about the mess, Instinct’s FreshRaw™ Meals are the answer. These meals come pre-prepared, ready to scoop and serve, with all the benefits of raw feeding packed into an easy format. At SuperZoo, Instinct showed off how their cold chain keeps meals safe and convenient while still offering the nutrient profile of fresh raw. For busy families, it means you can feed raw without defrosting, chopping, or second-guessing portions—just serve and watch your pup dig in.
6. WellJoy™ Dual-Benefit Dog Treats
These treats are like wellness disguised as indulgence. WellJoy’s Dual-Benefit treats are designed to be tasty while targeting specific needs like dental health, calming, or joint support. Instead of juggling multiple supplements and snacks, these combine both into one. Dogs get a delicious chew, and you get the satisfaction of knowing you’re supporting their health at the same time.
👉 Coming soon
7. Animals Like Us RawMix50
One of the more creative food launches, RawMix50 is a clever balance between kibble and raw. As the name suggests, each bag is 50% premium kibble and 50% freeze-dried raw pieces, giving you a balanced mix without breaking the bank. It’s a great way to add the benefits of raw without going fully raw (which can be expensive or intimidating for new feeders). Dogs loved the flavor samples at the booth, and it’s clear this is going to be a hit for picky pups.
8. Nextrition Cold-Pressed Dog Food
Cold-pressed food is one of the freshest ideas in dog nutrition right now, and Nextrition is leading the charge. Unlike traditional kibble that’s cooked at high temps (and loses some nutrients along the way), cold-pressed food is gently processed to lock in more natural vitamins and minerals. The result? A meal that’s easier to digest, nutrient-dense, and much closer to fresh food—without sacrificing convenience. Pet parents at the booth loved that it’s shelf-stable, travel-friendly, and a smart option for pups with sensitive stomachs.
9. Honest Kitchen Pumpkin Spice Latte
Why should humans have all the fun during pumpkin spice season? The Pumpkin Spice Latte mix from Honest Kitchen was one of the cutest (and tastiest) products at the show. Just add warm water, and you’ve got a comforting, digestion-friendly treat for your pup. It’s made with real pumpkin and spices, so it’s not just adorable—it’s good for gut health too. Perfect for fall mornings, cozy evenings, or just spoiling your pup with something seasonal.
10. Under the Weather PB&CHILL™
Who knew peanut butter could be calming? PB&CHILL™ combines everyone’s favorite dog-friendly spread with natural calming ingredients. Each packet makes it easy to serve just the right amount—whether spread on a lick mat, stuffed in a toy, or offered as a bedtime snack. Perfect for anxious dogs, travel days, or noisy holidays like the 4th of July.
Final Thoughts
SuperZoo 2025 proved once again that the pet world isn’t slowing down anytime soon. From innovative foods like cold-pressed and air-dried recipes to wellness treats and cozy lifestyle upgrades, the industry is giving us more ways than ever to care for our dogs. Whether you’re looking to upgrade mealtime, boost your pup’s health, or just spoil them with holiday toys, this year’s show had something for everyone.
